Surtex: Magnet Reps
/
During the hustle and bustle of Surtex, Shelley Brown did a quick-fire Q and A with Chrystal Falcioni, the Founder/Director at Los Angeles-based Magnet Reps.
Shelley: How long have you been pursuing the art licensing business?
Chrystal: 8 years
Shelley: How have you found it to change from then to now?
Chrystal: The art is much better. It used to be very old fashioned. Not contemporary at all. More and more illustrators are trying it. Much more competition.
Shelley: What do you think are the most significant new opportunities that you see for your artists in the future?
Chrystal: Paperless applications.
Shelley: What should artists do who want to make the shift from illustrating to surface design or licensing?
Chrystal: Get out there and understand that art is about collections. Decide if you want to be single image or patterns and research. Do lots of research.
Shelley: What shows do you feel are essential to the art licensing business?
Chrystal: Surtex and The Licensing Show in Vegas. Also, if anyone is planning on exhibiting in a show, they should first attend at least one or two years in a row prior to exhibiting in it.
