Make Art That Sells with Lilla Rogers

When it comes to illustration and licensing, I return to Lilla Rogers time and time again. She is the expert! I've featured her in issue 13, 17 and 21.... and the graduates of her program have been published many times, particularly in issue 21's Surface Pattern Design Guide.

Lilla's latest course, Make Art That Sells Part A is starting October 19. The course will guide students in building a professional portfolio while learning all about the most lucrative markets for art: bolt fabric, home décor, children’s books, wall art and the gift market.

If you want to break into these areas, I urge you to take her course. Having seen the work created by her graduates, I can see the difference that Lilla makes in artists' confidence and know-how.

My only caution is to hold true to your own style, your own voice... it is often too easy to start emulating other successful illustrators who have gone through the course. The best thing you can do for long-term success is to trust your vision, hone your style and point of view and you'll find your place in the big world of commercial art-making. The guidance and professional insight you'll gain from Lilla combined with your drive and dedication will be a winning combination.

Speaking of winners, the finalists for the Global Talent Search have been announced! As one of the industry judges looking over 49 finalists, I'm pleased with the results. Congratulations to Katie Vernon who was both the judge's top choice as well as people's choice. The overall winner, selected by Lilla, will be announced next Tuesday following their final round assignment.

In revealing the finalists, Lilla has some great advice about such competitions, which I think also applies to when you're submitting work to one of my open calls, too. Lilla writes, "Entering a competition is a scary and exciting thing. A competition can elevate our industry by pushing artists to make their very best work. At the same time, it's hard when you don't get picked. Back when I was an illustrator, I would use the experience of not getting into a particularly coveted competition as a motivator to up my game. It worked. I sincerely hope those not chosen do the same." 

Sign up for Make Art That Sells and maybe we'll see you in the Global Talent Search finalists next year!