Book Design

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By Its Cover

By Ned Drew and Paul Sternberger


"We all know we're not supposed to judge books by their covers, but the truth is that we do just that nearly every time we walk into a bookstore... It's really not something we should be ashamed about, for it reinforces something we sincerely believe: design matters."

A few weeks ago, I attended the AIGA conference in Boston. The authors of By Its Cover were presenters in one of the focus sessions entitled "Debunking Nostalgia: The Truth about Graphic Design History". The moderator, Véronique Vienne, made a joke about how most designers don't read graphic design books — they just look at the pictures. I admit that I "read" design books for the visuals. When By Its Cover arrived to the store just before I left for Boston, I looked at each image in the book and then put in on the shelf. Now that I have heard the authors speak about their process behind compiling the book cover designs and their research, I look forward to reading By Its Cover and judging it not only on the beautiful images and great book design, but on the quality of the written content as well.