Type Tuesday: Commercial Type

Christian Schwartz of Commercial Type offers an indepth article about the genesis of his type foundry on the excellent site "I Love Typography".

"Why would anyone in his or her right mind start a type foundry now? Well, to begin with, it’s often said that it’s a good idea to start a business in a recession. However, the type marketplace has gotten very crowded—there are more foundries and distributors of type in all sizes right now than at any previous time. Even the pre-machine setting peak of typefounding in the 19th century had a smaller number of foundries by many orders of magnitude. Notwithstanding all of the small foundries, a handful of large distributors dominate the general market, leaving the rest of us scrambling to find ever-shrinking niches. Why not just climb onboard with one of the big players and leave the business side to people who know what they’re doing? Would that be too easy?" Read the rest here.

Thank you to Commercial Type for placing an ad in the upcoming issue of UPPERCASE; we're grateful for your support.