Donna Wilson made me a list of places to see and Smug was one of the destinations. A pretty multi-level boutique in Camden Passage, Smug is the curation and styling of Lizzie Evans:

"Lizzie remembers spending her pocket money in Camden Passage as a little girl. Now as an interior and graphic designer, she has turned a regular shop front into a light and airy designed space filled with 1950s furniture, handmade toys, gorgeous stationery, quirky kitchenware, and chic ceramics. The space retains its old waxed boards and rusty manhole covers, but introduces sheets of glass as balustrades and portions of the floor, allowing light to penetrate the downstairs of the retail haven."

The floor on the upper level was fantastic! I loved all the textures and contrasts in Smug's shop design.

For the creative
and curious

UPPERCASE is a quarterly print magazine inspired by craft, design and illustration. A playful exploration of creativity, an affinity for vintage ephemera, and a love of handmade are some elements common in each issue. The magazine boasts high-quality paper and printing, a unique design aesthetic and incredible attention to detail.

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Dispatch from London: Smug

UPPERCASE

CURRENT ISSUE

For the creative
and curious

blog

UPPERCASE

CURRENT ISSUE

For the creativeand curious

For the creative
and curious