a visit to Creativebug

One of the best things about being the editor of UPPERCASE magazine is the doors that it opens. I love being able to meet with creative businesses and get a glimpse behind the scenes. Yesterday, I had the pleasure of visiting Creativebug. If you're not familiar with Creativebug, they offer an entertaining and informative selection of craft video tutorials. From crochet, collage, quilting and a lot more, there is an ever-growing wealth of content that can be accessed through a monthly subscription. I enrolled in their Creative Brand e-course last year and it was fantastic. And though I don't have a lot of time to craft these days, I like to play a video on my laptop while I work on other things... vicarious crafting through video-watching!

Welcome to Creativebug's creative space...

Kelly Wilkinson is the editorial director and a co-founder of Creativebug. We met last year at the Makerie (where we were both extremely busy) so it was nice to have a relaxing lunch. I am grateful that Kelly and Liana were able to take time out of their schedules for a visit.

Their office has lots of fun handmade touches, like these tissue paper decorations.

As you can imagine, a great deal of work goes into editing videos. Here is the editing crew.

I spy UPPERCASE issue #14... and a lot of other great books!

An impromptu meeting to plan out the content course for the coming months.

Props, projects and necessary tools of the creative and crafty trade.

Creativebug has a set room dedicated to shooting videos. Courtney Cerruti (below) styles the room to suit each instructor. The shadowbox collages on the wall are ones that she made during her own how-to session.

The Creativebug viewer and UPPERCASE readers are kindred spirits. We both love the creative process, setting our hands to work on making marvellous things. I look forward to collaborating with them to help grow our subscribers and share the love of handmade.