"Clients aren't really hiring me to design a logo, they're really hiring me to persuade them to use an identity and to make them believe in the rightness of the position. And that's what takes time."

– Paula Scher

For the creative
and curious

UPPERCASE is a quarterly print magazine inspired by craft, design and illustration. A playful exploration of creativity, an affinity for vintage ephemera, and a love of handmade are some elements common in each issue. The magazine boasts high-quality paper and printing, a unique design aesthetic and incredible attention to detail.

Janine Vangool
publisher / editor / designer
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blog

Paula Scher: "Design is persuasion."

"Clients aren't really hiring me to design a logo, they're really hiring me to persuade them to use an identity and to make them believe in the rightness of the position. And that's what takes time."

UPPERCASE

CURRENT ISSUE

For the creative
and curious

blog

"Clients aren't really hiring me to design a logo, they're really hiring me to persuade them to use an identity and to make them believe in the rightness of the position. And that's what takes time."

UPPERCASE

CURRENT ISSUE

For the creativeand curious

For the creative
and curious